Heiner Hofmann: one of the first, one of the most committed
When Heiner Hofmann walks through the vehicle hall at Ambulance Station 18 in Bielefeld each morning, it is not simply a matter of duty, but a demonstration of his deep connection to the very essence of the ambulance service: people, technology and responsibility. For over two decades, he has been managing director of ASB DRK JUH Rettungsdienst Bielefeld gGmbH, a partnership between three aid organisations that is unique in Germany. He has been active in the emergency services for even longer. And hardly anyone came into contact with WAS as early as he did. Customer number 8 speaks for itself.
Leadership with a practical focus
As managing director, Heiner Hofmann is responsible for a company with over 230 staff, including around 100 full-time employees, some 30 volunteers and part-time staff. Strategic issues such as recruitment, digitalisation and technical development are part of his day-to-day work. At the same time, Hofmann consistently seeks dialogue with staff at the stations. For him, leadership is not an abstract administrative task, but is closely linked to day-to-day operations. He sees the ambulance service as a team effort: “These interactions motivate me every day. And even when I just hear from a young staff member doing her voluntary social year about how unusual, yet somehow really cool, she found being hugged by a pensioner as a thank you,” Hofmann gives as an example. “Those are the moments when I just think it’s brilliant that I can play a part in this, and that the company is structured in such a way that we can deliver such services and experiences.”
Innovation, yes, but with a purpose
Hofmann has always kept a close eye on technical innovations. He assesses new lighting systems, modified bodywork designs and ergonomic improvements from the user’s perspective. For him, what matters is not what is technically feasible, but what has been proven in practice. Among other things, he regards the introduction of electro-hydraulic stretcher systems as a major advance in recent years: “I know people who didn’t buy a box-body vehicle for a long time because they found box vans easier to handle. But I don’t know a single paramedic today who would say they’d prefer to use a non-electrohydraulic stretcher.” These developments are prime examples of innovations that reduce the physical strain on emergency personnel whilst simultaneously improving the quality of care. In his view, technical innovations must always serve the purposes of health and safety at work, efficiency and patient safety. He also looks to the future of the ambulance service with keen interest. He sees a need for new concepts for emergency vehicles that fall between the traditional ambulance and the fully equipped emergency ambulance. Acute care transport vehicles, telemedical support and community paramedics are all areas which, in his opinion, urgently need to be developed further.

A long-standing customer relationship: WAS Customer Number 8
The connection with WAS began, as Hofmann puts it, “in a bit of a rush, so to speak”. In 1991, he had only just joined the German Red Cross (DRK) in Bielefeld when an emergency ambulance was ordered from a vehicle bodybuilder in the Emsland region that was still in its infancy at the time. “We thought we’d give this company a chance.” The name: Boddenberg (now WAS). The location: Wietmarschen. The emergency ambulance: presumably only the third ever to be built there. A lot has happened since then, but they’ve stayed in touch. As WAS grew and later moved to Emsbüren, many things changed, yet the ongoing professional dialogue continued. Hofmann is not only familiar with the vehicle types, but also knows many of the project managers personally. He values the collaborative development process and the productive debate to find the best solution.
A shared understanding: the vehicle as a workplace
In Bielefeld, a variety of vehicle concepts are now in service. Most recently, four Mercedes-Benz-based box body ambulances were put into service. In doing so, Hofmann and his team deliberately advocated for a classic interior layout, which did not entirely correspond to the WAS project team’s proposal. The fact that such positions sometimes run counter to a manufacturer’s standard approach is, for him, not a contradiction but an expression of collaborative partnership. For Hofmann, the brand is less important than the result: “An ambulance is a highly specialised workplace. It is the equivalent of a pleasant indoor climate, an ergonomic desk and sensible technical equipment for office workers. We need to apply this principle, because when we procure an ambulance, we are also procuring a workplace that, in the most extreme cases, is used for 24 hours at a stretch,” he emphasises. Those who work there need reliable technology, well-thought-out procedures and equipment that ensures safety and efficiency even during long shifts. This approach shapes both the consultations with manufacturers and internal procurement processes.

Once an ambulance service, always an ambulance service
In 2027, Heiner Hofmann will bring his active career in the emergency medical services to a close. The handover to the next generation has been prepared, and his knowledge and experience are being passed on in a structured manner. His work is tied less to individual projects than to a fundamental philosophy: that the emergency medical services are a responsible task which demands continuous development. The relationships with partners with whom he has worked constructively over the years form part of this history of development. Heiner Hofmann stands for continuity, professional clarity and a willingness to approach innovations with a critical yet open mind. He was one of the first – and remains one of the most committed to this day.

This is ASB DRK JUH Rettungsdienst Bielefeld gGmbH
ASB DRK JUH Rettungsdienst Bielefeld gGmbH is the only gGmbH in Germany comprising three aid organisations. On behalf of the Bielefeld Fire Service, it provides highly specialised healthcare services in the form of patient transport and emergency rescue for the people of Bielefeld. From four ambulance stations, equipped with up to fourteen ambulances and emergency vehicles, one emergency doctor’s vehicle and one command vehicle, 230 staff members carry out approximately 28,000 call-outs per year. Medical on-call services, the Rapid Response Team (SEG) and a comprehensive training programme complement the services, which are certified under a quality management system.

Customised ambulances: built for the realities of your operations
Every location presents its own challenges. That’s why, at WAS, we don’t produce off-the-shelf vehicles, but rather bespoke ambulances that are precisely tailored to your requirements, your environment and your operational procedures. Whether in a city, the countryside or on an island – we deliver tailor-made solutions that make all the difference in an emergency.
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