Things are happening in Denmark –
A new generation of vehicles for Ambulance Syd
The Danish ambulance service is currently undergoing a transformation that is remarkable in both its scale and speed. Having been largely dominated for decades by the private provider Falck, several regions gradually took over responsibility for its operation from 2016 onwards. At the same time, Falck remains an important part of the system and continues to operate ambulance services in several regions – including one of four operational areas in the South Denmark Region, where they are very satisfied with the work being done. The South Denmark Region is regarded as a pioneer of remunicipalisation. Since its foundation in 2016, Ambulance Syd has taken over operations here and has steadily expanded them. Although this rigour is certainly characteristic of the Danish approach to healthcare and administration, the early years of the restructuring were particularly tough for staff, as Jens Roed, Head of Vehicles and Equipment at Ambulance Syd, knows from personal experience. A lack of information, staff shortages and structural changes characterised the early days. However, thanks to flexible, dedicated and well-trained paramedics, as well as prudent planners such as himself, a stable, professionally organised system is now in place. We were able to implement the appropriate vehicle concept for this in collaboration with Ambulance Syd and our Danish partner, Mercedes-Benz P. Christensen.
From the specifications to teamwork
As is customary with public sector projects, the process in Denmark also began with a tender. Together with our partner, Mercedes-Benz P. Christensen, we were able to make a convincing case and were awarded the contract. That was the first step, but tenders merely set out the formal framework; ultimately, interpersonal factors – amongst other things – determine whether a tender process leads to a sustainable partnership. Today, we can say that this has been a great success in the South Denmark region. The partnership between Mercedes-Benz P. Christensen and Ambulance Syd formed the foundation for this success. Klaus Kjær has been Head of Procurement in the vehicle business at Mercedes-Benz P. Christensen for 17 years. A strong practical focus is second nature to him – shaped by his previous roles as a car mechanic, an aeronautical engineer with the Royal Danish Air Force and a product manager in industry. On the client side, Jens Roed, as Head of Vehicles and Materials at Ambulance Syd, is responsible for vehicles, materials and planning. His career path has also been hands-on: electrician, firefighter, paramedic – including two years on helicopter duty – before moving into organisational management. Both are familiar with the day-to-day operations. Both know that an ambulance is more than the sum of its technical components. So when the time came in 2022 to procure a new generation of larger vehicles, it was clear from the outset that they wanted more than just the fulfilment of criteria. The process began with open discussions. What had been the experience with the previous generation of vehicles? What had proved its worth, and where was there room for improvement? Philipp Deters, acting as project manager on behalf of WAS, translated the requirements into drawings and revised them until a coherent overall picture emerged. “The problem with tenders is often this: if we spell out every last detail, there’s no room for manoeuvre. If we don’t include it, we might not get it in the end. That’s why it’s good when partners like WAS and P. Christensen come up with their own ideas on how we can make the ambulance even better,” says Jens Roed, describing the challenge from the customer’s perspective.

A model of good cooperation
The solution? A prototype that had to stand up to the rigours of a team of paramedics from southern Denmark. They discussed procedures, tested the range of movement from the attendant’s seat and scrutinised the details. It was precisely this phase that proved decisive. Once all the medical equipment had been loaded, it became apparent that minor adjustments were required. Nothing fundamental, but precisely those details that make all the difference in day-to-day operations. Changes could be implemented before series production began. For Erno van den Dolder, Head of International Sales at WAS, this is the key to success: “Discussions are perfectly fine, provided they are held collaboratively and at the right time. It was ideal that Ambulance Syd gave us the opportunity to build a prototype before production figures became a reality.” As a result, the configuration combines tried-and-tested WAS concepts with bespoke solutions. With the successful launch of this project, delivery of a larger batch began: 30 vehicles were manufactured and handed over in 2025. Further units will follow in 2026 and 2027; in total, the order comprises 56 vehicles plus 9 optional ones.
Technology that adapts to everyday life
The new generation of vehicles is based on the Mercedes-Benz Sprinter 417 panel van. This concept has been well established in Denmark for years. However, it was not the base vehicle alone that was decisive, but its thorough adaptation to the users’ needs. The focus was on the ergonomics of the workstation. All relevant equipment must be within easy reach from the paramedic’s seat. At the same time, it was essential to design the storage space to be robust and durable, as smaller components in particular had been subjected to high levels of stress in the past. Together, we developed an interior fit-out that combines tried-and-tested WAS solutions with customer-specific adaptations. Intuitive control systems, a modular interior layout and clearly structured storage concepts form the technical foundation. What began as a set of specifications was refined through dialogue.

Collaboration with a future in mind
Representatives from Ambulance Syd and Mercedes-Benz P. Christensen travelled to Emsbüren on several occasions. The visits were not merely for the purpose of finalising technical details; they helped to build trust. “You have to be able to look each other in the eye,” says Jens Roed, explaining the importance of face-to-face meetings. Particularly in complex projects, no digital format can replace face-to-face discussion. Klaus Kjær was also impressed by the structured production process and clear communication: “Transparency about what is possible and where the limits lie makes every decision easier.” This openness characterised the entire course of the project. Issues were discussed thoroughly once, then implemented consistently. This provided reassurance for everyone involved. At the same time, the Danish regions are currently discussing whether future tenders can be bundled and organised on a national scale. This would open up new possibilities for all involved. For Jens Roed, development remains an ongoing process: “The perfect ambulance does not exist, but with every project we move a step closer to it. It is crucial to maintain dialogue with the users – those who work in the vehicle every day.”

This imgae is generated with ai.
The Danish emergency services
Denmark measures 368 km from north to south and 452 km from east to west. Due to its islands and rugged bays, the country has a relatively long coastline of 7,314 km. The Danish healthcare system plays a pioneering role, particularly in the fields of digitalisation and telemedicine. However, there are now only a few very large hospitals in the cities. Transport distances are therefore very long. A journey of 122 km to the nearest hospital is normal, and transfer to Copenhagen, 259 km away, is not unusual. 90 per cent of patients are to be reached by the first emergency service within 15 minutes. However, travelling to patients on one of the many islands may also involve a ferry journey.
The Danish emergency services have undergone far-reaching changes over the past ten years. Until 2014, around 85 per cent of all ambulance stations were operated by the private provider Falck. Anyone in Denmark who needed the fire service or an emergency doctor would call the ‘Falck men’. Today, the structure is different: the five regions – soon to be four – are responsible for the majority of publicly funded emergency services. Through this so-called remunicipalisation, the regions aim to regain direct control over quality, staffing and costs, and to enable the direct integration of the emergency services into hospital structures. At the same time, Falck remains an important and established partner in the Danish emergency services sector and continues to operate in several regions.

Customised ambulances: built for the realities of your operations
Every location presents its own challenges. That’s why, at WAS, we don’t produce off-the-shelf vehicles, but rather bespoke ambulances that are precisely tailored to your requirements, your environment and your operational procedures. Whether in a city, the countryside or on an island – we deliver tailor-made solutions that make all the difference in an emergency.
Your contact person
Simone
Bergmann
Head of Marketing/Communications
![Simone Bergmann [Translate to English:] Simone Bergmann, Head of Marketing, WAS](/fileadmin/_processed_/a/1/csm_Simone_Bergmann_Head-of-Marketing_WAS_b2002fe1ff.webp)


























