We were at the World Health Expo from 9 to 12 February. New venue, new ideas – and lots of in-depth chats with customers and partners from the MENA region, Africa and Asia. Talking directly about the latest requirements in emergency services really showed us again how different markets work – and how important it is to listen carefully.
Strategic partnership for the UAE market
A real highlight was the signing of a letter of intent with Sandstorm Motor Vehicles Manufacturing L.L.C. This marks the start of a strategic partnership for the United Arab Emirates. The plans include sales, service and, in the future, the gradual local assembly of WAS ambulances and special vehicles. Our common goal is to establish a sustainable industrial presence in the UAE market – with a clear focus on quality and long-term commitment. The final contractual arrangements are to be completed by the end of February 2026.
Thank you to everyone who visited our stand for the open discussions and honest feedback. And a big thank you to our team on site – a strong performance over four intense days.
![[Translate to English:] Simone Bergmann, Head of Marketing, WAS](/fileadmin/_processed_/a/1/csm_Simone_Bergmann_Head-of-Marketing_WAS_b2002fe1ff.webp "Simone Bergmann")